What happens after my free campaign?
You keep full access to your first campaign's prospects and emails forever. To create more campaigns, upgrade to Pro.
What counts as a "campaign"?
Each campaign is one set of ICP criteria that Icebreaker uses to find prospects and write emails. Most users run multiple campaigns targeting different customer segments.
How is this better than Apollo, Instantly, or Clay?
Those tools give you a database and templates. Icebreaker does the thinking — it researches each prospect and writes unique, contextual outreach. No templates. No mail-merge.